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Blue Cross and Blue Shield of N.C.’s Brad Wilson (’78) to discuss healthcare Tuesday, Oct. 25

Brad Wilson (’78), the president and CEO of Blue Cross and Blue Shield of North Carolina, will speak about healthcare to law and business students at 4 p.m. on Tuesday, Oct. 25, in Room 1312 of the Worrell Professional Center.

The event, which is co-sponsored by the WFU School of Law and Schools of Business, is free and open to the Wake Forest University community.

Wilson will speak about “Driving Value in our Health Care System.” He’ll share his perspective on rising costs, the effects of the health reform law and the steps people must take to receive better value from their health care.

Mark Hall, professor of law and public health, said that Wilson  is a great role model for students.

“Brad Wilson really epitomizes the concept of a citizen-lawyer that we like to instill in our students,” he said. “We want them to go into the profession not just to represent clients, but to contribute to society.”

Under Wilson, Blue Cross Blue Shield has taken the initiative in encouraging constructive dialogue about healthcare reform, Hall said.

As president and CEO of the state’s largest health insurer, Wilson is not only dedicated to improving health care in the state, but he is part of national discussions about health care.

Wilson joined Blue Cross Blue Shield in 1995 and was chosen to lead the organization in 2010. He is a member and past chair of the University of North Carolina Board of Governors.

He has practiced law and served as general to Gov. Jim Hunt and is also a recipient of the Order of the Long Leaf pine, the highest civilian honor bestowed by the governor of North Carolina.