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 Wake Forest University Law Professor Carol Anderson’s latest book, “Inside Juror’s Minds: The Hierarchy of Juror Decision Making,” is now available for purchase from lexisnexis.com/NITA.

Published by the National Institute for Trial Advocacy (NITA) in conjunction with Lexis Nexis, the book explores  both the conscious and subconscious influences on juror decision-making.

Anderson argues that jurors often rely on the same cognitive tools in court that they apply to their own everyday decision-making.  Their decisions are often influenced by intuition, emotion, personal biases, and life experiences, which can cause jurors to form unconscious hierarchies for weighing the evidence.  Readers can learn about the most common thinking errors that skew jurors’ perceptions.  Learning to recognize these thinking errors can provide advocates with a powerful tool for influencing juror opinions.

Anderson is a national trial advocacy expert, and has been recognized for the work in the classroom as well. She has been recognized for her distinguished teaching by both the American Association for Justice (AAJ) and by the North Carolina Academy of Trial Lawyers, and is the director of the Wake Forest Trial Practice and the Litigation Clinic. Anderson has authored two previous books “Anderson on Advocacy” (2003) and “North Carolina Trial Practice” (1996).