Posted: April 9th, 2013 | By: Karen Caffarini
With health care costs and patient deductibles rising, physicians are discovering that cost is an integral part of the conversation with patients during an office visit.
Studies have shown that patients and doctors want to engage in such discussions, despite worries about potential awkwardness. Physician advocates and medical societies say these conversations could lead to lower costs for patients without lessening the standard of care.
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